The Perfect Elevator Pitch

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Tutorial Details: 

Every author—or aspiring author—gets asked “tell me about your book.” And that’s before it’s even published! A lot is at stake when someone asks that question. The person asking may be in a position to represent your book, publish your book, stock it in their bookstore, write a review about it, or tell a friend to read it. A good answer to “tell me about your book” is easy to remember afterward but difficult when put on the spot.

In this tutorial, instructor Kevin Smokler will help you sound as smooth as an author on NPR when someone asks you that question. He’ll provide invaluable information on the three must-have parts of a great book summary, and tips for immediately remembering them when asked. You’ll also learn why less is often better than more.

Kevin Smokler ( is the author of the forthcoming essay collection Practical Classics: Rereading your books from High School (Prometheus, 2013). Called "a publishing visionary" by the Huffington Post, his writing on the arts and technology has appeared in the Los Angeles Times, Fast Company, and on NPR.

In this 22-minute tutorial, you’ll discover:

  • The three essential pieces to a great book summary
  • How to develop a great book summary without short changing your book or its story
  • Why a great book summary is essential to getting your book recognized and talked about
  • How all great books actually begin with a great summary
  • What the person asking “tell me about your book” is actually saying
  • How a great book summary is the first step in developing a plan to market your book

Learn how to best position your book for editors, agents, reviewers, and readers!

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