The 6 Key Components of an Online Author Platform

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Want to learn what meaningful online activity is worth your time to increase your audience—and your book sales?

Even if you’re unpublished, it’s important to begin building your online presence, and to understand the basics of online marketing. Why? Because you have to start building your platform (or audience) before your book comes out if you want it to make a difference to your sales. Platform is why some books are published and others aren’t. It’s why some published books sell well and others fall short.

Don’t wait to establish your online presence until you have a book deal. You’re likely to feel confused and unsure of yourself, and it’s going to be like summiting a 10,000-foot mountain in an hour. Educate yourself in advance, build your platform over time, and you’ll see your investment of time and energy pay off over the span of your career.

The 6 Key Components of an Online Author Platform is taught by Jane Friedman—an industry authority on commercial, literary, and emerging forms of publishing. This tutorial was recorded as a webinar in front of a live audience and even includes candid audience questions and answers.

This 83-minute tutorial video will teach you:

  • How to build 3 visible components to every online platform: your website (hub), your social media activity, and your content
  • How to build 3 invisible components to every online platform: your relationships or network, your influence/authority, and your actual reach
  • 5 key channels of social media engagement (e-mail, community sites, blogs, comments, multimedia), how to use them, and how to prioritize them
  • What meaningful interaction looks like on social media
  • The 4 key stages of online engagement, and why it’s important to take them one stage at a time (no skipping to the fourth stage!)
  • How to develop a Facebook and Twitter strategy that works for you (which might mean not using them at all!)
  • How and why to develop a site that serves as your online home, and what components are essential to it
  • How to use analytics to better focus your efforts and figure out what’s working and what’s wasting your time

Remember . . . when it’s done well, your online author platform is part of your critical mission of spreading your story or message, building an audience, and developing relationships that benefit you over a lifetime.

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