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This tutorial will show you how to perform confidently and sell more books during your appearances on television and radio shows. It will focus on three major ways to communicate. The first is verbally, or the actual words that you use. Second is vocally, or the ways in which you should project your words. And third is visually, or how you look while speaking. You will learn how to integrate all three so you relate to viewers and listeners with maximum impact and effect.
This 62-minute tutorial begins by showing you how to define your audience so you can easily describe how they will benefit from the content of your book. You’ll then learn how to use different personality styles to reach people in your audiences most effectively.
After this tutorial you will say those seven words every author wants to utter: “It’s nice to see you again, Oprah.”
A little about the presenter: Brian Jud is president of the consulting firm Book Marketing Works. Established in 1996, the company’s goal is to help independent publishers marketing their titles more effectively. Brian is also an award-winning author, whose titles have included Beyond the Bookstore (a Publisher’s Weekly title) and the best selling Job Search 101.