How an Agent Picks a Client: From Query to Career

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Tutorial Details: 

Many factors go into an agent’s decision of whether or not to sign a new client. It starts with the initial query, which must be dazzling, and it proceeds onto the quality and marketability of the material and the author’s awareness of the market. This tutorial will give you an inside look at exactly what goes through an agent’s mind through each step of the submission process when making this all-important decision. And with this peek inside an agent’s mind, writers will see what makes a query letter stand out, what makes an agent request sample pages or a book proposal, and how agents evaluate single titles versus a book series.

This tutorial is taught by Irene Goodman. Irene has been agenting for more than 30 years and is one of the leaders in this business. She has represented many New York Times bestsellers and knows how to find nuggets in the slush and turn them into gold.

This 56-minute tutorial will walk you through some of the questions an agent asks when evaluating a project at its various stages:

  • Can I sell this?
  • Do I clearly understand what the book is about, and can I explain this concept to editors? How can the pitch, whether fiction or nonfiction, be clearer and streamlined?
  • Does it fit a market? Where would it be shelved at B&N?
  • Does this author have a future as a career client with multiple books/series, or this a one-book wonder?
  • What hook or handle does this book have? How can the hook of the book be improved? What can make it even more saleable?
  • If the project is nonfiction, how can the author’s platform be improved to make the project more attractive to editors? What steps can the author take?
  • How much is it worth?

Enjoy this exclusive inside glimpse that’s sure to bring insight as you look for an agent to represent your work.

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